We are aware that creating products leaves behind a significant environmental footprint. We work constantly to give you the best possible products by using sustainable and recycled materials. With our ethical principles, we want to encourage everyone to positively impact the environment and make eco-friendly choices. Sustainability practices challenge us to move in the right direction. 

Choosing timeless and minimalist toys for our little ones is an investment we make that prevents waste and supports the idea of a more sustainable world.

As a mother, I understand the importance of using safe and gentle materials when it comes to baby and children's products. For my son, organic cotton is my personal choice, and I know how we all care about the finest materials when we make a decision for them. All our products are made from organically grown cotton that is perfectly adapted for sensitive skin. Not only is it soft and gentle on the skin, but it's also antibacterial and manufactured in a GOTS-certified factory. Organically grown cotton means farmers use methods that are kinder to the environment. They don't rely on chemicals like synthetic fertilisers, herbicides, and pesticides, and instead, they follow good practices by promoting healthy soil, conserving energy, and protecting water quality and biodiversity. By choosing products that are made from organic cotton, you're supporting a more sustainable and ecological way of farming. 

The dyeing process for organic cotton is also a very crucial step. The organic cotton yarn we use in our products is dyed using eco-responsible dyes which the process itself uses less water than regularly is required in the rinsing, and less colorant runs off in the water; therefore, the dyes have a lower impact on the environment. They are AZO-free and do not contain heavy metals. Because of its nature, organic cotton has a slightly beige tone, and when dyed with eco-responsible dyes, the colors are not vivid and give the yarn a natural, soft look. 

We are continuously in search of more environmentally friendly materials. Our toys are stuffed with eco-friendly polyester fibre filling as a new material which we will soon be changing to a better alternative of soft filling made from recycled plastic bottle fibres. Plastic bottles are collected by our waste recycling supplier company who sort, clean, and shred the used plastic bottles to a washed flake state. The flakes are processed to produce a clean and soft polyester staple fiber filling. All our organic soft toy products, such as rattles, teething rings, and pacifier clips, follow the highest testing methods and comply with European toy safety standards.

The material choices we make for paper solutions it's important for us to ensure that they are also sustainably sourced. We know these products are some of the most widely used forest-based items. We work with FSC® certified suppliers who stand for protecting healthy, resilient forests for a better planet. FSC certification is the sustainable choice we can trust to make responsible choices that align with our values while also showing our commitment to nature in forests worldwide. By using FSC-certified products, we are able to play a small but essential role in promoting sustainability and protecting our planet. 

When designing a new product, we aim to see that our toys are not just a toy, but a lifelong companion that will bring back cherished childhood memories. For this purpose and to help your child not to lose a best friend while carrying it around, we pack our toys in a sewn cotton bag, which can also be served as a washing or storage bag.